“Monaco is more than just a location for us: it is home,” commented Leonardo Maria Del Vecchio, Chairman of LMDV Capital. “With Twiga and Vesta we bring a vision of hospitality made of energy, elegance and absolute quality. The partnership with AS Monaco is not just a sponsorship, but a long-term commitment to the Principality and its community. We are proud to partner with a global sporting icon that shares our values, ambition and concept of excellence.”.
“We are delighted to have welcomed a partner like LMDV Hospitality into the Rouge & Blanche family.
Like AS Monaco,” comments the team's Director of Marketing and Revenues, Thibaut Chatelard, 'LMDV Hospitality considers it a distinctive point to offer its customers unparalleled experiences. This is why we are looking forward to starting our collaboration and creating synergies between our two entities'.
These were the statements sealing the sponsorship pact between the Del Vecchio family's company and the Principality's football team.
Twiga, owned by the club, is on the team's training shirts, but it is another commercial product, part of the deal, that intrigues us, namely ’Acqua Fiuggi“.
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In fact, the brand of the springs and the bottling plant of the town in the province of Frosinone are advertised on all the uniforms of the amateur teams of the Monaco Sports Association.
The company LMDV Capital has owned 70% of Acqua Fiuggi since 2024, seeking to restore it to the splendour of the past, when it was among the most consumed bottled waters.
During the 20th century, Fiuggi established itself as a spa resort of international prestige, frequented by aristocrats, politicians and celebrities, while the water was bottled and distributed increasingly widely in Italy and abroad.
The official consecration of the therapeutic properties of Fiuggi water in the history of medicine dates back to 1696, when Giorgio Bavigli, professor of Anatomy and Surgery at La Sapienza University, highlighted its effectiveness in treating kidney stones and purifying the blood.
It was known since the Middle Ages for its purifying properties. The first written records date back to the 13th century, when the spring was already a destination for pilgrimages and spa treatments. The water's fame grew over the centuries, thanks in part to the story that Pope Boniface VIII benefited from it for the treatment of a form of calculosis.
A very famous historical testimony is the 1549 letter written by Michelangelo Buonarroti, who also suffered from kidney stones. In the letter, he recounts that he drank Fiuggi water, which he called “the water that breaks stone”, for about two months, and achieved a significant improvement in his condition.
Over the centuries, Fiuggi water has been used by many illustrious people, including Pope Pius X, Giovanni Giolitti, Benedetto Croce and Alcide De Gasperi, all of whom witnessed the therapeutic benefits of this water.
Acqua Fiuggi in football has already accompanied Genoa and Roma and even for a period with the latter in the last century shared ownership.
