Vara Superiore - Urbe, 634 inhabitants, is the most popular village for foreign property buyers
The example
Vara Superiore - Urbe, 634 inhabitants, is the Ligurian town most in demand by foreign property buyers in the first six months of 2025. The greatest demand comes from the United Kingdom, Germany and the United States. This is the figure that emerges from the real estate portal Gate-away.com. Requests from abroad have increased by 73.96% since 2024. International interest in Liguria remains high, but the geography of demand is changing. If in the past it was the coastal resorts that attracted most foreign buyers looking for a house in Italy, today the focus is shifting inland.
Most Wanted Municipalities
A growth that allows the small municipality to rise to second place in the ranking of Most searched municipalities in Liguria, behind only Sanremo. Among the other growing centres is the neighbouring Sassello. A ranking, that of buyers, still led by the United States with 17.67% of applications. Scrolling down the other positions we find Germany with 11.58%, France with 9.41%, Sweden with 7.06%, Canada with 5.73% and the Netherlands with 3.14%. In terms of demographics, the type of customer who wants a house in Urbe sees the typical profile over 56 years of age (81%), with a strong presence of the over 66 years of age bracket (38%). It is therefore not surprising that the share of pensioners has increased (42.77%), while among workers, employees (31.10%) and the self-employed (23.82%) prevail.
The average value
The most sought-after dwellings are the flat category with 28.75% of requests out of the total, the villa category with 18.04% and the cottage category with 9.53%. The average value of the sought-after properties varies considerably depending on the area. For example, in Urbe it is about 46,000 euro.
